Friday, June 23, 2006

Left Column Marketing, Why it's Going On

A respected collegue recently asked me for advice in terms of advertising barter with a company he wants to be connected with. The company is AlwaysOn. The houses a great database of movers and shakers, and his company sells email marketing software. Since users, even business and other consumers when they are shopping, are numb to the skyscapers and pop-up instrusions, though people buy through them, eventually, sure, after millions of eyeballs pass by them without thought. When you search for something you want, the results are vendor web sites and editorial (left column) content. More and more, there is greater credibility in the user-generated, specialized left column content, opportunities to connect directly on a theme or feature. Left column. Get in there. It's going on.

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