Tuesday, December 01, 2009
Fred has been widely quoted in publications such as Business Week, The Wall Street Journal, The New York Times, USA Today, U.S. News & World Report, and the Atlantic Monthly, and has appeared on many radio and television programs, including NPR's "All Things Considered," "CBS Evening News," and "ABC News."
Monday, November 23, 2009
Earlier than projected, BNO News launched news wire service focused on "providing comprehensive breaking news coverage to news media companies around the world." Msnbc.com will be the first of the service's new clients.
This is a telling step in the direction of what are critical media and newspaper organizations transforming themselves into a new type of news reporting. This is one that will ultimately be more accurate and comprehensive, but that will bring it's own challenges, yet the information dissemination, democratic involvement and the anticipatory services that will begin to surface will unwrap a significant communications shift, and subsequently, a multitude of world and cultural views and interaction changes.
BNO and many others are helping build in this direction. You can follow them at @BreakingNews on Twitter and through their iPhone application (BNO Breaking News). The service puts together Twitter updates and headlines from other sources, "up-to-the-second".
“News consumers increasingly demand a variety of sources and viewpoints, even while they expect information to find them whenever and wherever they want it,” said Jennifer Sizemore, msnbc.com Editor-in-Chief. With msnbc.com recently becoming BNO News’ first client, the company is now in talks with other publishers. “BNO News...will also offer local content to local media outlets in the United States.”
On the top of every media company executive's Christmas list?
1) Ways to stave off member attrition (at at low expense)
2) Ways to incorporate efficient advertising models (that work in the new world of peer-based recommendations, reputation, curation, filtering and lest SuperTweets)
3) Ways to take advantage of Web 2.0, light-step technology (without the burden of dealing with companies or technology that becomes obsolete)
4) Tickets to SofTech's Gadget Night in Marin on December 2, 2009
5) A pink 16 Gigabyte iPod Nano, etched with their company's logo.
What web sites, service or companies do you think are making the most headway in the direction of high-integrity, comprehensive news?
Monday, June 29, 2009
So many people are talking about real-time search and its integrity. Check out this chart from hthe AdMob Mobile Metrics Report (January 2009). AdMob serves ads for more than 6,000 mobile web sites and 400 applications around the world.
Suggest a look at the larger picture. While personal brands have their place, the above graph shows some interesting data. What's that dip in Chinese traffic?
Monday, May 11, 2009
Have you noticed that Bank of America has settled in, looking doe-eyed at us whilst spamming our home phones recently? And Chase brands itself "New to California but not new to banking."
What a relief, do you need a roadmap then? I moved my accounts to another large bank after having identity fraud wipe my accounts clean 3 times in 2008. Lew McCreary was up late pondering this post from the Harvard Business Blog, a post called Bailout Marketing -- the Wrong Way.
2:40 AM Friday May 8, 2009
by Lew McCreary
Tags:Branding, Financial crisis, Marketing
What sort of marketing message makes sense for the modern post-apocalyptic lending institution?
Probably not this: I received a slick, expensive, 20-page brochure in the mail the other day from Bank of America, promoting its home loans and other excellent attributes. It was thick, colorful, printed on heavy (unrecycled) paper, with only a single "impact" word on several of the pages; my favorite of these was "Confidence," a clear case of whistling past the graveyard. My wife (a marketer) grabbed the thing, sniffed at it, and said, "My tax dollars at work."
Per Neilsen Online last year, here represented the largest ad spend for financial services:
Thursday, April 23, 2009
"Each year Fortune Magazine compiles a list of America’s largest corporations. The list includes publicly and privately held companies for which revenues are publicly available. The Fortune 500 is a definitive list of the country's largest (by revenue) and most influential companies...
This study examined the 2008 Fortune 500 list in an attempt to quantify the adoption of social media by identifying those with public-facing blogs."
Social media = microblogging, multimedia blogging, podcasting and videoblogging, and participation in social networks like Facebook. Above image from the Neilsen Media blog.
"As social media becomes more integral to the business function, we should see evidence of it in the use of blogs, podcasts, Twitter or other tools. Given that the Fortune 500 stand as a model for business success, it is interesting to examine their involvement in the social media arena.
Eighty-one (16%) of the primary corporations listed on the 2008 Fortune 500 have a public-facing corporate blog with a post in the past 12 months. These early adopters include three of the top five corporations (Wal-Mart, Chevron and General Motors). The two remaining in the top 5, Exxon/Mobil and Conoco Philips do not have public-facing blogs at this time.
This study systematically examines the entire 2008 Fortune 500 list. Based on available information to date, the result is a higher percentage of Fortune 500 bloggers than suspected."
The Fortune 500 get it, follow along small and individual businesses. Social media is an effective way to distribute awareness about your business, service of product. It's also a way to gather customers.
Sunday, April 05, 2009
Monday, January 26, 2009
Rafe Needleman is one of my favorite reporters. I wonder instead of being hated, how he manages to stay relatively well-liked. The other ironic thing is that by writing about how much they are hated, those five people must like him even more. Ah, there's the real magic.
I interviewed Rafe a while back about his initiative at CNET called Webware. Some insiders at CNET tell me that it doesn't directly make money (sounded a little paranoid actually), but I would tell CNET that Webware is great for it's own brand awareness, plus it raises visibility for all those companies and software applications.
Google is hiring and here's what the ad on their web site said.
"Passionate about these topics? You should work at Google.
• artificial intelligence
• compiler optimization
• computer architecture
• computer graphics
• data compression
• data mining
• file system design
• genetic algorithms
• information retrieval
• machine learning
• natural language processing
• operating systems
• text processing
• user interface design
• web information retrieval
• and more!"