Friday, March 16, 2007

Captology: A pair of shoes or a cell phone?

I heard a story recently of someone traveling to a poverty-stricken area of the world who said "they didn't have shoes, but they had mobile phones." As pervasive ownership is becoming evident, a question is begged. How will devices like cell phones can change the way we think?

When Justin Oberman of Rave Wireless and calls himself a mobile evangelist, a humorous picture of a man dancing in a mobile phone costume in the mall comes to mind. But Mr. Oberman has some serious views on the use of the ever-growing platform. Here's Justin (and thank you kindly for the interview) with Jeff Schwartz of Disruptive Strategies at Stanford University’s Mobile Persuasion last month.

Stanford University has begun to examine a field of study, called "captology", in their Persuasive Technology Lab, to identify positive persuasive technologies in the areas of health, business safety and education. From the Stanford University Web site, here is a captology diagram:

Stanford hosts the Second International Conference on Persuasion Technology in April 2007 and you can find more information about it at

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