When Justin Oberman of Rave Wireless and MoPocket.com calls himself a mobile evangelist, a humorous picture of a man dancing in a mobile phone costume in the mall comes to mind. But Mr. Oberman has some serious views on the use of the ever-growing platform. Here's Justin (and thank you kindly for the interview) with Jeff Schwartz of Disruptive Strategies at Stanford University’s Mobile Persuasion last month.
Stanford University has begun to examine a field of study, called "captology", in their Persuasive Technology Lab, to identify positive persuasive technologies in the areas of health, business safety and education. From the Stanford University Web site, here is a captology diagram:
Stanford hosts the Second International Conference on Persuasion Technology in April 2007 and you can find more information about it at http://www.persuasivetechnology.org.