Lisa Padilla on Media and Culture

Read this if: 1. you are a blogger, or micro-blogger, you use social media like Facebook, you Tube, Twitter, Posterous, Wordpress, or other Web 2.0 companies with overly cute names, 2. you found yourself at a dead end or limit within your blogging or media distribution software service, or 3. you know your business goal but can't find a way to reach it using the tools you have now. I would like your thoughts for an upcoming project that will adress as many of these issues as we can, empowering businesses of any size, from 1-person to hundred, take advantage of the real-time web, and give you a set of tools that make doing business easier, period. A. What do you wish your blogging platform, or service, did for you today? B. What's missing in terms or tools or features? C. Is social media working for you? Are you using it? Is it included in your blog or on your web site? D. What's the biggest challenge you face: marketing, community management, customer relationship managemen...

Find out more here . Fred has been widely quoted in publications such as Business Week, The Wall Street Journal, The New York Times, USA Today, U.S. News & World Report, and the Atlantic Monthly, and has appeared on many radio and television programs, including NPR's "All Things Considered," "CBS Evening News," and "ABC News."

Earlier than projected, BNO News launched news wire service focused on "providing comprehensive breaking news coverage to news media companies around the world." Msnbc.com will be the first of the service's new clients. This is a telling step in the direction of what are critical media and newspaper organizations transforming themselves into a new type of news reporting. This is one that will ultimately be more accurate and comprehensive, but that will bring it's own challenges, yet the information dissemination, democratic involvement and the anticipatory services that will begin to surface will unwrap a significant communications shift, and subsequently, a multitude of world and cultural views and interaction changes. BNO and many others are helping build in this direction. You can follow them at @BreakingNews on Twitter and through their iPhone application (BNO Breaking News). The service puts together Twitter updates and headlines from other sources, "up-t...

So many people are talking about real-time search and its integrity. Check out this chart from hthe AdMob Mobile Metrics Report (January 2009). AdMob serves ads for more than 6,000 mobile web sites and 400 applications around the world. Suggest a look at the larger picture. While personal brands have their place, the above graph shows some interesting data. What's that dip in Chinese traffic?

Have you noticed that Bank of America has settled in, looking doe-eyed at us whilst spamming our home phones recently? And Chase brands itself "New to California but not new to banking." What a relief, do you need a roadmap then? I moved my accounts to another large bank after having identity fraud wipe my accounts clean 3 times in 2008. Lew McCreary was up late pondering this post from the Harvard Business Blog, a post called Bailout Marketing -- the Wrong Way . 2:40 AM Friday May 8, 2009 by Lew McCreary Tags:Branding, Financial crisis, Marketing What sort of marketing message makes sense for the modern post-apocalyptic lending institution? Probably not this: I received a slick, expensive, 20-page brochure in the mail the other day from Bank of America, promoting its home loans and other excellent attributes. It was thick, colorful, printed on heavy (unrecycled) paper, with only a single "impact" word on several of the pages; my favorite of these was "Confiden...

A report conducted by Nora Ganim Barnes, Ph.D., and Eric Mattson CEO, Financial Insite indicates a steady rise in Fortune 500 company's use of blogging. "Each year Fortune Magazine compiles a list of America’s largest corporations. The list includes publicly and privately held companies for which revenues are publicly available. The Fortune 500 is a definitive list of the country's largest (by revenue) and most influential companies... This study examined the 2008 Fortune 500 list in an attempt to quantify the adoption of social media by identifying those with public-facing blogs." Social media = microblogging, multimedia blogging, podcasting and videoblogging, and participation in social networks like Facebook. Above image from the Neilsen Media blog . "As social media becomes more integral to the business function, we should see evidence of it in the use of blogs, podcasts, Twitter or other tools. Given that the Fortune 500 stand as a model for business succes...