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Showing posts from 2009

Fred Davis hosts gadget night twice this year

Find out more here . Fred has been widely quoted in publications such as Business Week, The Wall Street Journal, The New York Times, USA Today, U.S. News & World Report, and the Atlantic Monthly, and has appeared on many radio and television programs, including NPR's "All Things Considered," "CBS Evening News," and "ABC News."

My company 24/7 on every device

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Earlier than projected, BNO News launched news wire service focused on "providing comprehensive breaking news coverage to news media companies around the world." Msnbc.com will be the first of the service's new clients. This is a telling step in the direction of what are critical media and newspaper organizations transforming themselves into a new type of news reporting. This is one that will ultimately be more accurate and comprehensive, but that will bring it's own challenges, yet the information dissemination, democratic involvement and the anticipatory services that will begin to surface will unwrap a significant communications shift, and subsequently, a multitude of world and cultural views and interaction changes. BNO and many others are helping build in this direction. You can follow them at @BreakingNews on Twitter and through their iPhone application (BNO Breaking News). The service puts together Twitter updates and headlines from other sources, "up-t

Take a step back

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So many people are talking about real-time search and its integrity. Check out this chart from hthe AdMob Mobile Metrics Report (January 2009). AdMob serves ads for more than 6,000 mobile web sites and 400 applications around the world. Suggest a look at the larger picture. While personal brands have their place, the above graph shows some interesting data. What's that dip in Chinese traffic?

Bailout Braggadocio

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Have you noticed that Bank of America has settled in, looking doe-eyed at us whilst spamming our home phones recently? And Chase brands itself "New to California but not new to banking." What a relief, do you need a roadmap then? I moved my accounts to another large bank after having identity fraud wipe my accounts clean 3 times in 2008. Lew McCreary was up late pondering this post from the Harvard Business Blog, a post called Bailout Marketing -- the Wrong Way . 2:40 AM Friday May 8, 2009 by Lew McCreary Tags:Branding, Financial crisis, Marketing What sort of marketing message makes sense for the modern post-apocalyptic lending institution? Probably not this: I received a slick, expensive, 20-page brochure in the mail the other day from Bank of America, promoting its home loans and other excellent attributes. It was thick, colorful, printed on heavy (unrecycled) paper, with only a single "impact" word on several of the pages; my favorite of these was "Confiden

Businesses are blogging

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A report conducted by Nora Ganim Barnes, Ph.D., and Eric Mattson CEO, Financial Insite indicates a steady rise in Fortune 500 company's use of blogging. "Each year Fortune Magazine compiles a list of America’s largest corporations. The list includes publicly and privately held companies for which revenues are publicly available. The Fortune 500 is a definitive list of the country's largest (by revenue) and most influential companies... This study examined the 2008 Fortune 500 list in an attempt to quantify the adoption of social media by identifying those with public-facing blogs." Social media = microblogging, multimedia blogging, podcasting and videoblogging, and participation in social networks like Facebook. Above image from the Neilsen Media blog . "As social media becomes more integral to the business function, we should see evidence of it in the use of blogs, podcasts, Twitter or other tools. Given that the Fortune 500 stand as a model for business succes

Tide's Loads of Hope Campaign

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Love hate relationships

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Rafe Needleman is one of my favorite reporters. I wonder instead of being hated, how he manages to stay relatively well-liked. The other ironic thing is that by writing about how much they are hated, those five people must like him even more. Ah, there's the real magic. I interviewed Rafe a while back about his initiative at CNET called Webware. Some insiders at CNET tell me that it doesn't directly make money (sounded a little paranoid actually), but I would tell CNET that Webware is great for it's own brand awareness, plus it raises visibility for all those companies and software applications.

Google is hiring

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Google is hiring and here's what the ad on their web site said. "Passionate about these topics? You should work at Google. • algorithms • artificial intelligence • compiler optimization • computer architecture • computer graphics • data compression • data mining • file system design • genetic algorithms • information retrieval • machine learning • natural language processing • operating systems • profiling • robotics • text processing • user interface design • web information retrieval • and more!"

Lisa Padilla on Talenthouse

I just discovered Talenthouse . Here is their blog . This is a place to showcase and collaborate on all kinds of media projects. Trying it out...what do you think?

Cinegrid 3rd Annual Workshop 2008

From La Jolla, CA... Fred Davis spoke at the 3rd Annual Cinegrid Workshop and I captured some pictures from the event.